The logo was created with growth and communication in mind. The bars cascading upwards are growing in size, demonstrating the concept of growth, while its container, a speech box, is a metaphor for the communication that takes place inside the museum.
The level system created for the museum was designed similarly to the belt system of Karate. Each year, members grow a level and color, being exposed to new information about their age and growth. The colors were chosen based off the 7 major colors bell peppers can be found in, while the titles are a fusion between those used for Boy Scouts & Girl Scouts of America.
The badge system was created in homage to a serviceman's ribbon in the military. They, much like ours, are intended to reflect accomplishments and ranks in their service. Each year the kids advance in the museum, they earn another badge to wear proudly as seen below.
The badges are worn by both children and their parents, not only as a way for staff to identify their levels, but also for the families to support one another.
It was assumed that the kids would naturally color their t-shirts with everyday use alone, whether it be grass stains, paint, or food. With parents being less likely to do so, we decided to color it for them in their own t-shirts pictured above.
The museum's annual includes information for the parents about the next year's events, exhibitions, and museum news. The annual's grid is based on the amount of inches each child grows during that level's year. This can be seen in greater detail in the museum's height poster.