Handi was inspired by my grandparents, who for the majority of my life, have lived hundreds of miles away from my family and I, with the exception of my cousin: a 27 year old who takes care of them on a daily basis. He takes out the garbage, goes shopping, brings them dinner, cleans the pool―various tasks that help them maintain their health, safety, and quality of life.
We have always wondered what they would do if he was not around, or even willing to dedicate so much of his time towards assisting them. It is difficult to handle this pressure, and often renders him reluctant to leave town for extended periods of time in case they should need him.
I used this situation to design a product that would allow people like my grandparents to get the assitance they need, while also being able to give back at the same time through a form of bartering system. In short, assistance is rewarded with what they can afford to give in return, whether it’s access to a laundry machine, free dinner, unused gift cards, or even money.
This product is targeted at college students whom are in need of simpler forms of income, flexible working schedules, and a desire to help others.
This illustration is the beginning of a series I aim to continue throughout 2015, and possibly further. In my travels, I am constantly photographing buildings, signs and various objects that flaunt amazing hand-crafted lettering and type. I have decided to not only illustrate the objects themselves, but also reworking the type to my heart's desire. This has been so much fun.
Format: Digital Illustration
Lettering created for WTF2, a student led & curated exhibition at California College of the Arts. The words, lyrics to a song by Noah Gundersen, were laser cut on 1/2" plywood, spray painted metallic gold, and mounted in the exhibition space.
Format: Lasercut Plywood & Metallic Gold Paint
Tote Bag & Hoodie lettering created while at Flipboard for the 2014 Grace Hopper Celebration. The phrase was intended to empower women in the workplace, and recognize them as key players in increasing the number of women working in tech.
Format: Screen Print on Fabric
Client: Flipboard via Grace Hopper Celebration
The Bell Pepper gets its vibrant colors, over 7 of which are sold in stores, exclusively through ripening and growth. Using the Bell Pepper as a muse, and its growth as inspiration, I created the concept and design of The Kids Museum—a museum for kids, about kids. The museum is dedicated solely to teaching kids ages 3–9 about their growing bodies.
Format: Print & Digital
Professor: Katie Barcelona
Identity & printed collateral designed for Flipboard's inaugural company-wide hackathon. Flipboard prides itself on a "mock it" mentality, inspiring employees to pursue their dreams for the product using working mocks and prototypes. We capitalized on this terminology in the name, and used various markup languages in the ephemera's communications.
Design Direction: Ashleigh Maule-Ffinch, Byron Parr
Invitation for California College of the Arts' 2014 Honorary Doctorate Luncheon honoring Holland Cotter, a well respected art critic for the New York Times. I chose to use the nostalgic New York Times aesthetics to represent Mr. Cotter.
Format: Offset Printing & Thermography
From 2012–2013, I traveled to Oahu to play music with my former band. This lettered map of the island contains phrases commonly used by locals. These phrases, along with my memories, are the remnants of a time that transformed the way I see the world and the people within it. All calligraphy was created by hand.
Format: Epson Print
Poster and Postcard created for the Hearsay Reading Series at California College of the Arts. The reading series featured writers and speakers telling stories of travel and their experiences abroad. The design of the poster was centered around the concept of a topographic map, in which much like telling the story of a a trip, relies on imagination and description to be able to communicate.
Format: Digital Print
Personal type design for the Digital Type Design class at CCA, led by Rod Cavasos. Scriptease, a curvaceous, ballpark-like script, is still under construction. It was inspired by vintage script signage and branding.
Format: Epson Print // Font designed in FontLab